In collaboration with Bou, I created a brand reveal video for A11, a mix of VC and consultancy which fast-tracks growth for its customers. The client is dynamic and bold, and Sumi Moon created a visual brand to match these characteristics – which I underlined in motion design.

Movement is snappy and efficient, type morphs and grows like A11’s customers, and the A from the logo is blown up into a 3D shape that encompasses brand imagery and ties everything together in the main logo animation.