Finmid is a fintech company, providing a way for e.g. Wolt or Bolt to offer financing to their clients on their own platforms: “embedded lending”. They had recently refreshed their brand, and my job was to translate the brand into motion, in form of motion graphic videos for linkedin & expo events.

Website launch video

The first major project was a launch post for their new website. This served three purposes: to present the new brand, highlight website features, and introduce the company in a general sense to new people.

Slush intro video

Finmid secured a speaking slot at Slush on quite a short notice. This provided a challenge: to produce a professional intro video on a tight deadline, with such a precise brand. From these limitations came the idea to use the brand’s dotgrid element illustratively, as it’s both unique visually and quite fast to produce and iterate on.

Finmid x Wolt collaboration

Wolt expanded Wolt Capital to 20 countries – powered by finmid of course. This called for a celebratory Linkedin post highlighting the range of different markets finmid operates in.